Following their ambigous geographic location, Azeri’s have their feet in both Islamic and European cultures, the latter mostly Russian and Turkish, struggling with deep divisions between the old and the new. About 90% of the population is ethnic Azeri, with a smattering of Dagestanis, Russians, Armenians, Jews and other groups. Most Azeri’s speak Azeri, though many also speak Russian. The younger generation is now very keen to learn English.

The country's musical traditions are preserved by ashugs, or poet-singers, who often strum the kobuz (a stringed instrument) while singing of the deeds of ancient heroes. Another popular form of music in Azerbaijan is mugham, which is improvised by voice and wind and stringed instruments and is often compared to jazz.

The country has a healthy literary heritage, much of which derives from an oral tradition of poems and ancient epics (e.g. by Nizami). Mirza Fath Ali Akhundzada was a literary light in the 19th century, helping to develop a modern literature, especially in drama. During Stalin's reign, many of the country's writers and artists were victims of the purge.
Azeri architecture went through many different stages over the centuries but the lasting legacies belong to the medieval period, especially the Maiden Tower and the palace of the Shirvan shahs in Baku. The capitals ornately decorated subway stations are its most recent architectural marvels.

Azerbaijan is famous for its carpets, but also for its embroidered textiles. Artists use colourful threads (sometimes made of gold or silver) and beads to create geometric patterns on a thin wool fabric called tirme. The country's many bright-plumed birds and other animals have also featured in designs. Other popular Azerbaijani textiles include rugs, veils, shawls and towels.
Azeris are good fans of the 7th art, and cinema made at the Azerbaijan Studios in Baku reached international prominence during the Soviet period, however difficulties after independence reduced significantly the number of Azeri feature films.

Azerbaijan is a country where national traditions are well preserved. In Azerbaijan where are a lot of traditions. The holidays on Moon calendar, "Gurban bayram" (the Feast of Sacrifice), "Ramazan" holiday (holiday after fasting) are marked as before. "Novruz" holiday (novruz is translated as "a new day") is the most ancient and cherished holiday of a New Year and spring. It is celebrated on the day of vernal equinox - March 21-22. Novruz is the symbol of nature renewal and fertility. Agrarian peoples of Middle East have been celebrating Novruz since ancient times.

Preparations for Novruz start long before the holiday. People do house cleaning, plant trees, make new dresses, paint eggs, make national pastries such as shakarbura, pakhlava and a great variety of national cuisine. Wheat is fried with kishmish (raisins) and nuts (govurga). It is essential for every house to have "semeni" - sprouts of wheat. As a tribute to fire-worshiping every Tuesday during four weeks before the holiday kids jump over small bonfires and candles are lit. On the holiday eve the graves of relatives are visited and tended. Novruz is a family holiday. In the evening before the holiday the whole family gathers around the holiday table laid with various dishes to make the New Year rich. The holiday goes on for several days and ends with festive public dancing and other entertainment of folk bands, contests of national sports. In rural areas crop holidays are marked.